Firely scales up in the US, founds new business entity

NEW YORK, February 19, 2024 – In a significant milestone, Firely, a frontrunner in providing FHIR solutions to payers and healthcare technology companies, has announced its expansion into North America. This strategic move marks a pivotal moment for Firely as it strengthens its commitment to advancing interoperability and innovation in the healthcare sector on an international scale. The expansion caters directly to the growing needs of customers in North America, reinforcing Firely’s position as a key player in shaping the future of healthcare technology solutions.

It’s a seminal moment that signals the healthcare IT company’s commitment to its US customer base, and an ambitious scaling-up of its regional operations.

Meeting the growing demand for interoperability

Continuing the journey that began with its first US customer in 2018 Firely B.V., headquartered in Amsterdam, has been a trailblazer in FHIR solutions, providing 100% FHIR-based software, technical consultancy and regulatory support to the US healthcare industry for more than six years. With demand continuing to grow, the Dutch company has now stepped up its US presence by establishing a new company: Firely USA Inc. This dedicated operational entity enhances Firely’s presence in North America and its ability to deliver tailored solutions for interoperability and regulatory compliance, especially in the light of final rules such as CMS-0057-F.

Initiators of the FHIR standard

Healthcare organizations around the world already know Firely as one of the initiators of FHIR, an active player in the FHIR community, and the organizer of HL7 FHIR DevDays. The company’s principals have been involved in the development of the data standard since the very first planning meeting. (You can read more about those heady days here.)

Existing staff have already moved across to the new business, where they’re joined by a fresh intake of talented technical specialists. The key names to know in Firely USA Inc are:

  • Michelle Beck: SVP Growth – North America
    Michelle is a highly-experienced business development professional, focused on building and sustaining successful partnerships with Firely clients in North America.
  • Rich Almeida: VP Product Strategy & Compliance
    Rich Almeida is a seasoned executive and software engineer dedicated to advancing the quality of healthcare through technological innovation. With nearly two decades’ experience in the field, he oversees strategy and the compliance of Firely products, and provides technical consulting and product support to customers, covering regulatory compliance, custom development, infrastructure design, and implementation strategies.
  • Mat Osmanski: Principal Consultant
    Mat joined the Firely team in December 2023. With more than 15 years’ experience implementing regulatory health quality and interoperability programs, he brings with him a strong belief in the potential of FHIR to empower patients and make healthcare more efficient and transparent. He supports customers to navigate the Firely product suite, offering essential training sessions and workshops to ensure successful product implementations.
  • Tim Prudhomme: Technical Consultant
    Tim Prudhomme is a software developer who specializes in conceptual modeling and system architecture, including building web applications and data pipelines to support healthcare systems. As the most recent recruit to Firely’s North American team, Tim will be at the forefront of enabling Firely clients to harness the power of Firely Server.

“As a company, we believe that better data drives better healthcare. With FHIR gaining traction worldwide, this is a great time to extend Firely’s involvement with the standard in the US healthcare sector, and I’m delighted to be moving forward with such an exceptional team.”

Rien Wertheim (CEO)

To explore how Firely can serve your healthcare IT needs, send your comments and questions to or contact us via the website.

About Firely

Based in the Netherlands and the United States, Firely provides the software, training, and expertise that bring FHIR to life. Its 100% FHIR-based solutions enable compliance and innovation in one go, with flagship products that include Firely Server,, and the open-source .NET SDK.

Firely is dedicated to the worldwide implementation of FHIR, and takes a leading role in the FHIR community, as a founding member of the FHIR Business Alliance, and the driving force behind HL7 FHIR DevDays – the world’s foremost FHIR event.