Contents
- Introduction
- What are cookies?
- Types of cookies we use
- Cookie Inventory
- Legal basis for processing (GDPR)
- International data transfers
- California Privacy Rights (CCPA / CPRA)
- Your Cookie Choices & Rights
- Consent Management
- Updates to This Policy
- Contact Us
1. Introduction
This Cookie Policy explains how Firely (“we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit our website www.fire.ly (the “Website”). It explains what these technologies are, why we use them, and the rights you have to control our use of them.
This policy should be read alongside our Privacy Policy, which sets out how we collect and use personal data more broadly.
2. What are cookies?
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to website owners.
Cookies set by the website owner are called ‘first-party cookies’. Cookies set by parties other than the website owner are called ‘third-party cookies’. Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics.
3. Types of cookies we use
We use the following categories of cookies on our Website:
3.1 Strictly Necessary Cookies
These cookies are essential for the Website to function properly. They enable core functionalities such as security, network management, and accessibility. These cookies cannot be disabled as the Website cannot function without them. No consent is required for these cookies.
3.2 Performance & Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us understand which pages are the most and least popular and see how visitors move around the site. Some of these cookies assign a unique identifier to your browser so that we can recognise repeat visits. These cookies are only placed with your consent.
3.3 Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings (e.g. language or region). They may be set by us or by third-party providers whose services we have added to our pages.
3.4 Advertising & Targeting Cookies
These cookies are set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. We use advertising cookies for the following purposes:
- Delivering targeted advertisements relevant to your interests
- Measuring the effectiveness of advertising campaigns
- Limiting the number of times you see an advertisement
- Understanding user behavior across websites (cross-site tracking)
4. Cookie Inventory
Below is an overview of the cookies currently active on our Website, based on our most recent cookie scan (October 2026). This list is updated periodically following cookie scans. If you identify cookies not listed here, please contact us.
4.1 Strictly Necessary Cookies
4.2 Performance & Analytics Cookies
4.3 Functional Cookies
No functional cookies were identified in our most recent cookie scan (October 2026).
4.4 Advertising & Targeting Cookies
5. Legal basis for processing (GDPR)
Our Website is operated by a Dutch entity and is therefore subject to the EU General Data Protection Regulation (GDPR) and the Dutch Telecommunications Act (Telecommunicatiewet). We process personal data through cookies on the following legal bases:
- Strictly necessary cookies — Legitimate interest / necessity to provide the service (no consent required)
- Performance, functional, and advertising cookies — Your explicit consent (Article 6(1)(a) GDPR)
You can withdraw your consent at any time by adjusting your cookie preferences via the cookie settings panel on our Website.
6. International data transfers
Some of our third-party cookie providers — such as Google, LinkedIn, HubSpot, Stripe and Vimeo — are based in the United States. When cookies set by these providers transfer personal data to the US or other countries outside the European Economic Area (EEA), we ensure an adequate level of protection through:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- The EU–US Data Privacy Framework (where applicable)
For more information on the safeguards in place, please refer to our Privacy Policy or contact us directly.
7. California Privacy Rights (CCPA / CPRA)
If you are a resident of California, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:
- The right to know what personal information is collected, used, shared, or sold
- The right to opt out of the sale or sharing of your personal information
- The right to delete your personal information
- The right to correct inaccurate personal information
- The right to non-discrimination for exercising your privacy rights
Some of the advertising cookies we use may constitute a ‘sale’ or ‘sharing’ of personal information under California law. You can opt out at any time by declining advertising cookies in our cookie banner or by changing your preferences via ‘Cookie Settings’ in the footer of our Website.
8. Your Cookie Choices & Rights
8.1 Cookie Consent Banner
When you first visit our Website, you will be shown a cookie consent banner that allows you to accept or decline non-essential cookies.
Embedded videos from YouTube and Vimeo are only loaded after you have accepted the relevant cookie category. Until then, a placeholder is shown in place of the video, and no cookies from these providers are placed.
Change your cookie settings
You can change or withdraw your consent at any time below. Strictly necessary cookies (shown as “Functional”) are always active, because the Website cannot work without them.
8.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, or to alert you when cookies are being set. Note that disabling cookies may affect the functionality of our Website.
- Google Chrome: chrome://settings/cookies
- Mozilla Firefox: about:preferences#privacy
- Safari: Preferences > Privacy
- Microsoft Edge: edge://settings/privacy
8.3 Opt-Out from Third Parties
You can opt out of interest-based advertising directly from our advertising partners:
- Google: adssettings.google.com
- LinkedIn: linkedin.com/psettings/guest-controls/retargeting-opt-out
- Network Advertising Initiative: optout.networkadvertising.org
- Your Online Choices (EU): youronlinechoices.eu
9. Consent Management
We use a Consent Management Platform (CMP) to record and manage cookie consent. Our CMP logs:
- The date and time consent was given or withdrawn
- The version of the Cookie Policy that was presented
- The specific cookie categories that were accepted or declined
Consent records are retained for a minimum of three years in accordance with GDPR accountability requirements.
10. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. When we make material changes, we will update the date at the top of this page and, where appropriate, notify you via our consent banner.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
11. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us at:
Firely B.V.
Westerdok 442, Amsterdam, The Netherlands
Email: info@fire.ly / security@fire.ly / compliance@fire.ly